BEING CONTENT - 'in a state of peaceful happiness'


Opened in 2008, Content is a boutique organic skincare store, naturopathic clinic, beauty salon and website at the forefront of the move towards natural and organic skincare and complementary therapies. Specialising in emerging results-driven niche brands, Content is regarded as London's leading organic and natural apothecary.
In the rapidly evolving natural & organic beauty sector Content provides a hand-picked selection of the most advanced, cult natural beauty brands from around the world. Brand selection involves meeting a criteria, which ensures undesirable synthetic chemicals, are edited whilst focusing on results driven high-end beauty brands. Proving that the desire to go natural is no longer a compromise on results or luxury.

With the launch of some of the most advanced organic skincare brands into the UK market, Content has been the first to showcase Absolution Skincare  Amala Beauty, All Nighter, Less is More, RMS Beauty, Nostalgia Organics, Strange Invisible Perfumes, Stem Organics, and Tsi-La perfumes. Covering product categories such as organic hair care, organic perfume, organic make up and of course organic skincare and supplements means that Content is a one stop shop for all your natural beauty requirements.

We also provide complementary medicine with our naturopathy and acupuncture clinic and organic beauty treatments including the Dr Alkaitis Facial, Neom Organics Massage, nail services and waxing.

Content won Wallpaper Magazine Best International Facial 2009 and was a nominee in Daily Candy Sweetest Things of 2008.   Content has been featured in the Vogue Secret Address Book, Instyle 'Top 50 Must Visit Style Websites' with quotes in Above Magazine, Financial Times and more.


CONTENT supports the cancer charity Yes to Life by hosting wellbeing morning tea events for woman at various stages of cancer treatment. Created to offer a contrast to the hospital environment these events offer a platform for open discussion and an opportunity to meet others with shared experiences within a supportive, relaxed environment. If you or someone you know would like to attend this event please contact Yes To Life.