Priti NYC Non Toxic Nail Polish is known among beauty insiders as the leader in eco-friendly nail polish. The idea came alive during founder Kim D'Amato's pregnancy. In 2005, D’amato launched with one simple mission: to support organic farmers and decrease the amount of chemicals poisoning the earth and it’s inhabitants-one manicure at a time. Priti NYC are all completely non-toxic & made without toluene, dibutyl phthalate (DHB) and formaldehyde.
The polishes are fast drying, chip resistant, contain a UV inhibitor, and are extremely durable and glossy. They are also completely safe for use on children and moms-to-be. The Priti NYC range includes  soy nail polish remover and a recycled glass nail file. Priti NYC also regularly participates & works with including Donna Karan, Stella McCartney, Thakoon, Proenza Schouler, Philosophy, among others. Priti NYC does not test on animals nor works with labs that conduct animal testing.