We are very excited to bring you the UK launch of the cult status Soapwalla Kitchen Deodorant Cream. Available now at CONTENT, we chatted to founder and chef extraordinaire Rachel Winard of Brooklyn, NY, about the effective & natural odour controlling power of her deodorant cream to find out why it works.

Your deodorant cream has gained cult status in the US. Why do you think it appeals to people?

I think the deodorant has become so popular because it’s a natural product that actually works. I, like so many others, tried every natural one on the market and just wasn’t satisfied with the way I felt or smelled. Soapwalla’s deodorant cream utilizes all natural ingredients (most of which are food grade!); I think the fact that it works as well as clinical strength options but without harmful chemicals is key to the deodorant’s success.

The Soapwalla Deodorant Cream is a really ingenious mixture of antibacterial essential oils, moisturising butters, and perspiration absorbing ingredients. How does this combination work as a deodorant?

The powders and clays absorb moisture – they don’t stop you from sweating (which is a good thing!) as only aluminum can do that, but they do keep you feeling drier. The essential oils are antibacterial, antimicrobial and anti-fungal, which eliminates odor (bacteria/fungus are accountable for odour). At the end of the day, the essential oils have been working so hard that they’ve neutralized, so you’re left with absolutely zero scent – not perfume over odour, not even the deodorant’s scent, but nada!

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A few of you have spotted a new range instore and online and even tried a selection of the products. Today we talk to the creator of TWELVE Pedro Catala MSc (Pharm) Pharmacist & Cosmetoligist. This new range is a high performance skin care collection of six products that suit stressed, sensitive and reactive skin. Find out more about the range….

How did you come to develop your range of natural skincare?

I have always been fascinated by the use of plants within skincare. After obtaining my degree in pharmacy, I studied a postgraduate course in Botany for four years, followed by a Master’s Degree in the Science and Technology of Cosmetics. I have been listening to patient and customer skin care concerns for over a decade and wish to dispel the many myths there are in the cosmetic world. I decided to create skincare formulas that are highly compatible with natural skin composition, using the very best that nature offers. I focus not only on the active ingredients but the overall formula, so the efficacy of these powerful nutrients works on the skin to the highest degree.

Who is the TWELVE range developed for?

Because TWELVE is highly compatible with the skin’s composition, people with very sensitive, reactive and stressed skin can use the range. The TWELVE woman is someone who wants the best for herself, has a very active lifestyle, so seeks for a simple but effective skincare regime that is easy to stick to. The TWELVE man is someone who pays attention to the list of ingredients and refuses to apply harsh alcohol and silicone formulas, which are sadly, so common in male skincare due to the dry touch and easy absorption these ingredients falsely give.

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New from REN Skincare, the Bio-Retinoid Anti-Ageing Concentrate has reignited our enthusiasm for facial oils and their many benefits. This plant based anti-ageing powerhouse works by activating retinoid receptor in the skin related to collagen production, which increases the creation of collagen Type 1. A blessing for those who’ve tried the synthetic vitamin A creams and found them too harsh, this natural skincare concentrate provides the anti-ageing benefits of its synthetic counterpart, but without the redness, irritation, or sensitivity.

What’s in it? - Unlike conventional synthetic retinol based products which can be irritating to the skin, the retinoid analogue in REN’s Bio Retinoid Anti-Ageing Concentrate is a new source for safe but powerful Vitamin A in natural skincare. In this concentrate it reduces the redness caused by inflammatory cytokines (which conventional retinol products often make worse!), and boosts the level of anti-inflammatory enzyme superoxide dismutase (SOD) to calm the skin and defend against further oxidation and free radical damage. The concentrate also decreases melanin production response in the skin helping prevent spots from sun damage and other hyper pigmentation causing triggers, making this the perfect product to start using now in the lead up to summer.

Vitamin A from Andean Musk Rose Seed Oil and Pro-Vitamin A from Arctic Seabuckthorn Berry coupled with a new Retinoid Analogue from Brazilian White Beggar’s Stick Flower (Bidens pilosa) act on the skin in a gentle but extremely effective way to protect collagen and boost its production. Also in this new concentrate are nourishing oils from soy and cotton as well as reparative Vitamin E.

How to use it - When paired with REN’s Keep Young and Beautiful SH2C Serum, or any other night time serum, you can expect a whole host of benefits like firmer, plumper, more even toned skin with less visible wrinkles, fine lines, and age spots. Just a few drops in the palm of your hand, pressed gently into the skin before your night serum, and you will reap all the benefits of this luxury natural skincare product.

Right now, with every Bio Retinoid Anti-Ageing Concentrate purchase receive a complimentary REN travel kit while supplies last. If you’re look for a way to boost your skins reparative action at night and defend against future damaging, we highly recommend you give this a try!

Just arrived instore, the Trilogy Natural Skincare range hails from New Zealand but has been carving out a following worldwide for the past 10 years.

The Trilogy philosophy revolves around creating healthy skin, with the inspiration behind their name coming from the triad of simplicity, purity and vitality. Trilogy Skincare products contain a blend of pure botanical extracts, in unique formulations, designed to restore the natural vitality and radiance of your skin by working in perfect harmony with them.

We Like: The range consists of easy to use products that you can slip into your existing routine or update your complete regime to natural skincare with everything you need from gentle exfoliators to day cream with SPF and targeted anti-ageing products.

The Ingredients: Although not all products are 100% natural (preservatives include phenoxyethanol and ethylhexylglycerin in small percentages), we love the use of honey, marula seed, carrot and evening primrose oils. Of course they are best known for their Certified Organic Rosehip Oil which has won numerous awards and also takes centre stage in most of their formulations. The newer additions to the range make up the Age Proof Collection and include COQ10, Hyaluronic Acid, Green Coffee and Tamanu Oil in the formulations.

The Hero Products: Most will have come across the Certified Organic Rosehip Oil which is available in 2 sizes and the Everything Balm. But we also love the new Helping Hand Wash which is a limited edition with all profits from sales going to the Child’s i Foundation and the Trilogy Age Proof CoQ10 Eye Recovery Concentrate which seems to work well even on sensitive eyes.

THE LAUNCH OFFER: Stock up on your favourite Trilogy Moisturiser and receive a FREE 50ml Cream Cleanser. Choose from Vital Moisturiser (pump), Vital Moisturiser SPF15, Ultra Hydrating Face Cream, Age Proof Night Cream or the Very Gentle Moisturising Cream.  View the Complete Range.

It’s always a happy day when new products are released from our favourite brands. For February we see the addition of new organic eye shadow colours to the rms beauty range. The first is a reissue of Solar, the shimmery gold that has been a hit as a highlighter for darker skins and is the perfect eye shimmer for a party. Rose-Marie has tweaked this colour slightly to make it more universally wearable for all skin tones, with a slightly more ‘antiqued brassy sheen’ and less yellow-gold than the original. Pretty!

For something totally new checkout Karma. This will be an instant hit with rms beauty fans. With a subtle hint of silver this rich, dark brown/black colour is the perfect shade for creating a sexy, smoky eye. Cleverly, Rose-Marie created this colour to make the smoky eye accessible for everyone. If you find that the solid blacks feel too harsh but you still like the smoky look, this is the one for you.

Colours launch mid Feb so add a little time for shipping to the UK and it’s not too long to wait. if you want to secure yours now give us a call on 020 3075 1006 or email us on shop@beingcontent.com and we’ll add you to the waiting list.